Facebook, the social truyền thông media giant that was founded in 2004 and now boasts more than 2.8 billion monthly users worldwide, is a regular focus of scrutiny in the United States và abroad.
Some lawmakers in the U.S. have argued that the platform is too powerful & should be broken up, & in late 2020 the federal government và 46 states (as well as the District of Columbia and Guam) sued the company for alleged antitrust violations. Facebook’s decision khổng lồ suspover the tài khoản of former President Donald Trump in early 2021 has fueled additional debate. Many Republicans have accused the platform và other social truyền thông sites of censoring conservative sầu viewpoints, even as many Democrats in Congress urge it to do more khổng lồ address misinformation, hate speech and nội dung that could incite violence.
Here are 10 facts about Americans & Facebook, based on Pew Research Center surveys in recent years.
Social truyền thông media, and Facebook in particular, have become ubiquitous in American life. This analysis uses data from several Pew Research Center surveys lớn provide insights inlớn who uses Facebook & their experiences with the platform.
All of the polls referenced here – including each survey’s mode, field dates & sample size – are available through the liên kết in this analysis.
Around seven-in-ten U.S. adults (69%) say they ever use Facebook, according khổng lồ an early 2021 phone survey. There has been no statistically significant change in the chia sẻ of adults who use the platsize since năm 2016.
With the exception of YouTube – the video-sharing site used by 81% of adults – no other major online platform comes cthảm bại lớn Facebook in terms of usage. Four-in-ten adults report using Instagram, while around three-in-ten use Pinterest (31%) & LinkedIn (28%). A quarter of adults or fewer use Snapchat, Twitter, WhatsApp, TikTok, Reddit and Nextdoor. Facebook owns Instagram and WhatsApp.
Aước ao U.S. adults who use Facebook, seven-in-ten say they visit the site daily, including around half (49%) who bởi vì so several times a day. By comparison, 59% of both Snapchat & Instagram users say they visit these platforms at least daily, as vị 54% of YouTube users and 46% of Twitter users.
Facebook is broadly popular aao ước all demographic groups, though some adults are more likely khổng lồ use it than others. Around three-quarters of U.S. women (77%) use the platform, compared with 61% of men. There are differences by education màn chơi, too: About three-quarters (73%) of adults with a college degree or more use Facebook, compared with 64% of those who have a high school diploma or less.
Americans ages 65 and older are the least likely age group to use Facebook, with half saying they do so. But that still represents a 30 percentage point increase since August 2012, when just 20% reported using it.
There are partisan differences in the use of many social truyền thông media platforms, but not Facebook. Around seven-in-ten Democrats and Democratic-leaning independents (72%) use Facebook, as vì 69% of Republicans and GOP leaners. Democrats are considerably more likely than Republicans khổng lồ use many other social truyền thông media platforms, especially Instagram (49% vs. 30%), Twitter (32% vs. 17%) và WhatsApp (30% vs. 16%).
As of 2018, Facebook was used by around half of America’s teens, but it no longer dominated the teen social truyền thông media landscape as it once did, according to lớn a survey of U.S. teens in March và April that year. At the time, 51% of those ages 13 to lớn 17 said they use Facebook, down from 71% in a 2014-2015 survey.
The top social truyền thông sites aao ước teens in 2018 included YouTube (used by 85% of teens), Instagram (72%) & Snapchat (69%). In the 2014-2015 survey, Facebook was the only platkhung used by a clear majority of teens.
Teens in lower-income households are more likely than those in higher-income households to lớn use Facebook, according lớn the spring 2018 survey. Seven-in-ten teens living in households earning less than $30,000 a year said they use Facebook, compared with 36% of those whose annual family income was $75,000 or more. For other social truyền thông media platforms, use amuốn teens did not vary much by demographic factors.
About a third of U.S. adults (36%) say they regularly get news from Facebook, according to lớn a survey in August & September 20đôi mươi. The tóm tắt of U.S. adults who get news through Facebook is higher than the shares who regularly get news through YouTube (23%), Twitter (15%), Instagram (11%) và other platforms.
Aao ước adults who get news from Facebook, women are much more likely khổng lồ vị so than men (63% vs. 35%), as are White Americans (60%) when compared with those who are Hispanic (18%), Black (13%) or Asian (5%).
Far more Americans distrust than trust Facebook as a source for political & election news, according lớn a survey in October and November 2019. Around six-in-ten adults (59%) said they distrust the platform as a place khổng lồ get this kind of news, while only 15% said they trust it. Another 19% said they neither trust nor distrust it. Democrats and Republicans alượt thích were much more likely to distrust than trust Facebook for political và election news.
As of late 2018, around three-quarters of Facebook users were not aware that the site lists their traits and interests for advertisers. Facebook allowsits users khổng lồ find out how the site’s algorithm has categorized their personal traits & interests for advertisers: This information can be accessed via the platform’s “ad preferences” page. But 74% of adult Facebook users in the U.S. were not aware that the site collects this information about them until they were directed khổng lồ this page, a Pew Retìm kiếm Center study conducted in September and October 2018 found.
The fact that the company maintains a danh sách of users’ traits & interests makes many users uncomfortable. Once directed to lớn their ad preferences page, around half of adult Facebook users (51%) said they were not comfortable with Facebook maintaining this kind of list, according khổng lồ the same 2018 study. And while a majority of users (59%) said the categories produced by Facebook reflected their real-life interests, around a quarter (27%) said these classifications were not very or not at all accurate.